Plans for McDonald's Maldon to be voted on by councillors

By Charlotte Lillywhite

10th Nov 2021 | Local News

McDonald's Maldon on Fullbridge Road (Photo: 2021 Google)
McDonald's Maldon on Fullbridge Road (Photo: 2021 Google)

A proposal to carry out works on the McDonald's in Fullbridge is set to be voted on by councillors next week.

Maldon District Council's central area planning committee will vote on the plans to install new signs on the site in its meeting next Wednesday (17 November), after refusing a similar application in August.

The application seeks advertisement consent to add five single standing digital menu boards and one 15-inch display screen to the southeast side of the main building, and one 15-inch LED display screen to the digital booth on the eastern side of the building.

District council planning officers, who have recommended approval of the plans, said in their report: "The main difference between this application and the previously refused scheme is that the proposed standing signs would now consist of single screens only and would not be double width."

They added: "The reduction in the size of the digital screens at the site, from four double width screens, and one single width screen, to five single screen standing signs only, is considered to overcome the previous reason for refusal and would reduce the overall visual clutter at the site."

A proposal to move the McDonald's to two drive-through lanes was approved in July.

The officers said: "The proposed signage, in terms of style, design, siting and materials would not have a detrimental impact upon the character and appearance of the area and would be considered to be acceptable in the locality.

"Furthermore, the proposed signage would not have a detrimental impact upon highway safety."

Councillors will make the final decision on Wednesday (17 November).

     

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